May 20, 2021

SUN PRAIRIE, WI – May 19, 2021

Deanna Dennison, Director of Business DevelopmentThe ‘Right Stuff’ to Work in the Electronics Industry

Deanna Dennison, head of Pro-Active Engineering (PAE) business development, and a thirty-year electronics veteran, shared her secrets to success in the electronics industry. “A drive to learn new things, acquiring leadership skills, and volunteering have all helped move my career forward,” she revealed. Deanna relocated from Indiana to work at PAE, a Wisconsin Electronics Manufacturing Services (EMS) provider. PAE’s commitment to employee training, cutting-edge equipment, and high-quality output standards originally attracted her to the company.

“The positive culture at PAE was also a contributing factor. It is a crucial element needed to provide effective solutions to customers” Deanna explains. You have to have the ‘right stuff’ to succeed in this business—you have to be interested in technology and love a challenge, because every day is different,” she says.

Leadership Leads to Innovation

Throughout her career Deanna has been a member of numerous technical organizations and is an integral part of the industry’s community which fosters the exchange of educational resources.

She recently spearheaded PAE’s reboot of its educational series, Engineering Excellence which promotes discussions on the industries hot topics. The next event is a webinar on June 23rd, Demystifying USB C Type PD featuring speaker, Paul Schmokel from Future Electronics.

This spring she was named Vice President of Communications for the local chapter of the Surface Mount Technology Association (SMTA), a global organization providing technical information, educational events, and networking within the sector. “We are delighted to have Deanna on our Leadership Team!” says Jana Kieckhefer, Wisconsin SMTA Chapter President and Technimark Inc. Sales Representative. “Her practical experience, technical skills, and fresh ideas will propel us to new heights.”

Empowering Wisconsin Women

As a part of her dedication to volunteering, Deanna will be leading a professional development session at the 2021 Women’s Business Conference in Eau Claire, Wisconsin, on October 7th. The conference is designed to inspire and connect businesswomen in Western Wisconsin.

Her session will emphasize the importance of celebrating success and avoiding three frequent sales setbacks:

  1. Accepting “No” as an answer
  2. Talking to “Strangers”
  3. Failure to familiarize oneself with the State PTAC

Networking is Key

“Success in this industry hinges on partnerships and strong relationships,” according to Deanna. She recently reconnected with Caleb Townsend, Co-Founder of Factur a manufacturing membership association promoting networking solutions. According to Townsend’s recent social post “Deanna was a key contributor to Factur’s launch in Indianapolis”. The two are exploring the option of bringing the targeted networking model to Wisconsin.

Careers in Electronics

“The electronics industry is booming, and it is an exciting time to join the field; there are many attractive career opportunities with varying skill-sets required” says Deanna. Positions range from electronic technicians, SMT operators to mechanical, software/firmware, and electrical engineers. She advises individuals to look into electronics occupations, saying, “if the Internet of Things (IoT) piques your interest, this could be a terrific fit.”

About Pro-Active Engineering, Inc.

Since 1996, Pro-Active Engineering Inc. has been providing professional electronic design, engineering services, PCB layout, quick-turn prototyping, board assembly, and box build assembly services for a wide range of industries including: industrial equipment, medical devices, led lighting, IoT devices, energy systems, pharmaceutical devices, military/defense, UAV, unmanned systems, and scientific/research equipment. The company operates a 45,000-square-foot facility in Sun Prairie, WI, that is currently undergoing the first part of a substantial renovation. A $2 million capital investment in new equipment is also part of the refurbishment.


Melanie Hoffman


February 2, 2021

SUN PRAIRIE, Wis., Feb. 2, 2021 /PRNewswire/ — Pro-Active Engineering is beginning the first quarter of 2021 with a significant capital investment in equipment. Vice President, Paul Schwanbeck projects that the addition of two Mycronic DX100 high-speed pick ‘n place machines will increase capacity by up to 40%. He goes on to explain “the two machines have been configured in a synergy line and are capable of placing up to 80 thousand parts per hour.”

Building Expansion Plans

A five-year outlook plan for the Sun Prairie electronics company includes an extensive building remodel. Schwanbeck explains, “the redefined space will more than double the manufacturing footprint.” The initial blueprint showcases a defined space for a growing engineering team, which now offers contracting services in rapid prototyping, 3D printing, mechanical design, PCB design/layout, electrical, mechanical, and software engineering. The design also incorporates additional conference rooms, upgraded employee break areas, and a new lunchroom.

New Hires Meet Electronics Industry Demand

Pro-Active has hired 10 new employees in the last two months. Human Resources Manager, Rachel Fuerstenberg, notes they expect to add an additional 10 to 20 employees in 2021. She attributes the growth to the existing and future demand in the marketplace for industrial and medical electronic devices, electronic equipment, and IoT adaptation. These new jobs will be in operations, engineering, production, supply chain, management, and quality.

25th Anniversary for Pro-Active Engineering, Inc.

The planning is already underway to celebrate Pro-Active Engineering’s 25th Anniversary both in person and virtually with customers, employees, and the community. Founder and President, Toby Klusmeyer, started the Wisconsin based electronics company in May 1996, in a 400 sq. ft. basement in downtown Sun Prairie. His initial business plan was to help customers design, develop and bring their products to market fast.

About Pro-Active Engineering, Inc.

Since 1996, Pro-Active Engineering Inc. has been providing professional electronic design, PCB layout, board assembly, and box build assembly services for a wide range of industries including industrial equipment, medical devices, led lighting, energy systems, pharmaceutical products, military/defense, underwater autonomous vehicles (UAV), and scientific/research equipment. The company currently operates over 45,000 sq. ft. of manufacturing in Sun Prairie, WI. In addition to the electronics manufacturing services (EMS), product design, and engineering services, Pro-Active Engineering also offers quick-turn prototyping through its dedicated Speed Shop line.

Melanie Hoffman


June 1, 2020

Last week, we had our annual ISO 9001:2015 audit. This year’s audit was a unique experience in that the auditor wasn’t here with us at Pro-Active Engineering. Instead, the audit was conducted remotely using teleconferencing. Even with the constraints of the format for the audit, the auditor was very happy with our quality system and our team’s compliance to all of our processes. He was particularly impressed with customer service and our in-process quality checks on the production floor. Thank you to everyone that was interviewed for demonstrating what makes us exceptional. Keep up the good work! - Andrew Ersham


September 20, 2019

Pro-Active Engineering, Inc., a leading electronic design and manufacturing service provider in Sun Prairie, WI, announced that it has acquired Apex Embedded Systems LLC, a Monona, WI based engineering firm. The purchase expands Pro-Active Engineering’s design engineering and software development capabilities to better serve the needs of its customers.


Mon – Fri 8.00AM – 4.30PM

(+1) 608-837-7838


Pro-Active Engineering350 Business Park Dr, Sun Prairie, WI 53590


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